Sunday, March 26th


Transcript - Not for consumer use. Robot overlords only. Will not be accurate.

Good morning and welcome to another edition of living veteran San Diego public service presentation of the and a count San Diego radio stations I'm Carrie Lee. Fish and federal credit union is more than just the financial institutions. And dedicated giving back to the community and people they serve they do this through various partnerships focusing on education. Including financial education nonprofits and community events joining us this morning is missing federal credit union senior vice president of membership and marketing. And chief advocacy officer Neville feel more welcome Neville good morning Daryn. I think I'm like a lot of people. Not where an admission federal credit union is a not for profit organization and not for profit that's different than a nonprofit is. That's right so there's different legalization is a small profit nonprofit and in the middle as a not for profit health care and so what's the difference just a historically. For profit enterprises all about maximizing their shareholder value and profit. Non profits and to be charities from organizations that have a cause our mission orientation. And not for profits. The main differences we have we get a tax break missed on the short answers that you have to pay taxes but we still have as a double bottom line financial services organization. We're focused on financial performance and social purpose so we have went. Mandated to do to do things where our reason for being is not just a mass profit section to give back to community. And you do a lot of that Nestle we're going to be talking about today and I'm so delighted to chat with you about that thanks now now are all credit unions not for profit yup so that the material questions residences in the bank and credit union and in today's world a lot of their financial services that human persons people like you're meaning it can be derived at either of those organizations and a credit unions will berth with this social mission orientation so Bankston to give back the community as well and in many cases quite well. But that's because ever regulatory I'm imperative. Is this community reinvestment act CRA. So it's compliance based credit is good because that's who we are actually and that's part of how we were birthed. So let's let's get a little background information on mission fed and you started out as the public schools federal credit union right very good idea and I think it was in 1961. In a bullets on a borrowed desk at the county office of education that's how we began. Serving teachers and assert advocated and classify teachers. And in some cases members of the PTA. And so until 2003. I feel the membership were all people related to education. In 2003 we changed our charter to a community charter which means that if you live worship do business as our legal entity. I joke if you can fog a mirror and San Diego you can try to become a member of mission fed with some credit expectations. And K. It's so so 2003 that's when you. Jason your name and another and with the name change of what it is the father IC out but that that was a chart which is it open it up beyond just education okay. And and you're only here in San Diego County right yeah Allah hyper local as you like to say so our oyster is San Diego we give back off focus on members at thirty branches and 200000 membership. Two or 6000 members now and that's either in assets is all firmly rooted right here in San Diego so you're the people that use mission fed. I'm members from members. That's that you call your member owners so unlike bank customers who beholden to shareholders. Comment where beetle into our member owner's okay and and why only San Diego. That's a wonderful question. In in our experience. You can grow many different ways and this some benefit to expanding a marked geographically. We believe that there's ample opportunity to serve and make a difference right here incentive. Say we were going to expand their arch Narnia Temecula whatever. It takes a lot of effort to build a brand and make an impact and you get some brand dilution to because say as we're gonna talk about a dollar community giving a nonprofit 600. It's very difficult to understand and know a lot of different communities we wanna be intimately. Both aware of and connected to a particular market knocking it it's just San Diego society of Connie. Senator Connie as three million less people. We have 206000 members reading there's still room in them there hills to grow so why not anxious to be driving to Temecula Orange County on the places far beyond. So so at this point no no no immediate plans on up now where our board of directors and senior team firmly committed to making a difference right here at home. How long have you been with them mission to add fifteen years last month saw a panel congratulations who would have thunk it yeah. An end. Have you always been mentioned just now unless there who weird thing this is my actually my First Financial Services game again then I always been doing stuff around communications and values but my career has been quite varied. I'm from software I'd dot com guide dot bombed I am on my own agency and what trying to advertising you see in town that gathered my longest and here in my career has been in this role that mission federal credit union. And and and never did dead in a work is with nonprofits or anything like that. I'm not in out. Directly directory exactly out and the though cause I cared about and supported him menu around education which we can talk about as we get through the program today but no. This is kind of our I fell into it and then I love it and here ram fifteen years and yeah a great. I'm why it's so important for miss and fed and now of course you say it's part of that. Part of the reason Europe Europe not not for profit tonight to get involved with commendable what else is it. With nations said that that makes this so important to do this so. As good as you heard about story is around education. Our original charter was about serving the educational community. Today it's serving the community through education. And I'm. I look our local social sector really close America's. Finest city. I'd rather have an aspiration to make this America's kind this region here and there was this is the largest by national region on the planet and kindness. And the post recession economy was the brand attribute that grew 341%. So what I'm saying is after the recession people got a whole lot kinder. Because they're realized critical. I issues about how we behave to one another becomes increasingly important. And so our aspiration as an organization. Is to model and mentor. What it is to be a good civic leader when it is to give back to our community and what it is to help them some sixteen. Thousand nonprofits and sending of which less than 2000 have employees. Non. Be successful because they are the you've got if you render if you get the fabric of the social sector. You don't really have a fine city our currency so hard and ensure that that. I'm fabric is strengthened its is strong it is supportive. And act it actually can scaffold and hold everybody from. That's still homeless to kids to education to unit human rights so. I I don't think any great organization. And claim that title without giving back. And without having some focus on their community so that's that's that's the way to widget because it's part of our initial DNA. We do it because that's who we. And you do a lot of work with education as you mentioned we do let's talk about some of the things that you do and let's start with. Your mission fed G-8 finance park what's that yeah so I feel if the U that I in San Diego on a family junior achievement junior achievement is an organization that helps kids develop financial literacy skills. It's an attorney for essentially an environment. He used to reading writing and arithmetic the three ars write me if you spell brought in a tentative at. But increasingly east of course feels like financial literacy and not talk so most of us have no idea water Cardona is a how to save off. On some of those our car habits that can mean the difference between financial autonomy and success and financial well being and not. So jet engine achievement has put together a program initially initially started with a program called this town which is the fifth graders. So many fist is including my kids went through Jane. This town. And they have a chance to become join one of the shops is very shops in this town. Each of the shops have different rules that the kids can play and to that experience Milan about. Having a job getting a paycheck cashing that check having some disposable income. And so so it's real world experience mission fed junior achievement finance park is a high school kids. And young adults by this point and and adults actually. That some 121000 to 161000 of them a player can go through and they get assigned to particular role to get a job they get a salary. They get some bills and budgeting criteria. And then you have to figure out how they're gonna live within those means so it's a real general and expressed to give them familiarity within vs Hewitt. Financial education and financial literacy skills. And is this open to all. High school students I believe that. If the schools do sign up on their and there are some costs associated being able to go that Jay does their best to provide scholarships for people of modest means it can't get there. But the goes to maximize the number of schools and students that can have this experience because they think it's a critical. And same thing that this town same thing as and that's that's for elementary school a fifth graders and many. Fifth graders self for what this is one of the highlights of the fifth grade year. And so as sort of pretty much the same. Similar similar similar and I creation and in fifth grade date dangerous and pre work become their for the day. And they have the experience. In high school they did get to pre reckoning comes after the game and they get get in a particular role and go to different models and cultivate the skills. And somebody listening this morning is is interested in in sharing their business their job. With stuff. A high schooler or or fifth grader how to go about doing that. Well armed I think it's still a few spots available or. Their particular business and create that experience so that they try to be selective about the different types of raw as you can have. To give you some diversity and scope. And so that's of interest I would strongly recommended that. You know then they can do is help under and provide scholarships underwrite the ability for kids to be another and and what's done mission Fed's role in this. We made a million dollar pledge for in perpetuity naming rights so that it would be called mission fed. So the umbrella we do a lot of give back as you mentioned education is one of our core areas within education financial education financial literacy. Tends to be our primary area of focus that's what this is one lady can actually you know but I mark and insure that the next generation is equipped to the skills and you also have. Drives each year or campaigns each year to help. Kids. Before we go back to school after that the summer break like backpack drive and sent it to get supplies yes so there's been a lot of studies done about. Education in America as it should be and San Diego in particular. And does some incidental findings that kind of freaks some of us out so for example in city heights that price charity spent over 800000 dollars to. Figure out how they can help. And one of their incidental findings that was the kids needed glasses city times to the board it's really tough to write the study right. That some schools and send you some school districts where you have up to 90% of the kids on free and reduced lunch. That means if kids are coming to school hungry and many cases over the weekend and not eating so that the siblings skinny. So we actually have the support a program column with backpacks with the food banks at that it's can take a back far full of food home for the weekends and they. Does not foods operations it. So yeah we you know we can think about technology and digital access and classroom sizes and all of which is super important. But like mad as those hierarchy of needs the some fundamental stuff like. Have they eaten are they safe. And they see the board so. It's it's both and how do you ensure that their basic needs are met and then how he also create an evoke attorney for essentially learning experience for our kids so we try to cover the gamut. Are typically K through twelve but also on higher at his. Yet few adapter. Can not eating. Nine and I think that's all it is a rumbling hardy of focus on exactly it's exactly that's gonna play a part in your education. And you know we get too far fewer starting every day in meant so you you guys help out. Yep so we'd and it and they were just one of the few things that you do that Jeff so we saw with the food bank. And we did a backpack. Drive. Met members. Are not members we had people coming from the commute do that wanted to contribute money sent because every five dollars and bite. Food for the kids that we can. And another thing that we've seen and heard about cuts in in that. Budgets when it comes to schools in general but are our programs. And them another thing that your involved and a great event because I've been through before and it's art walk. Yeah every April for the last eight years we've been the title sponsor of mission federal artwork in little Italy it's one of sending this premier art and culture events. It can typically garner is over a 100000 visitors over the two day weekend. It's an amazing event if you've not been to a you have see you you can speak to that if you haven't I'm strongly encourage people to check out an April. And the educational component that goes that that is our reach so are creature allows schools that want to create. Art programs to support our programs do have a not for profit are preach in this case provide that for the kids so it went budgetary cuts that have been. And being in flying. Four. What often is take get short shrift as ours ya so followed credits and by the way we we talk about the innovation economy and creativity and attorney for century I'm imagination economy. Heck art is integral to that and even with the whole stem discussion the united steam pipe group with the art art art component because we know that you've gone Foster. A well rounded hopeless and child without giving them that our experience and so much of what they learned in arts is integral to that innovation. So here's our reaches a nonprofit and not for non profit or not I admonish oval excellent south. That that actually provide that express the kids so it's fantastic that yet that's a connection. To make sure that kids get the art experience while the adults out artwork of buying kill aren't checking out the best artists comparing has some very cola. Burkle work which is extended beyond just arts to music to a whole bunch of different. I think once I saw our call I was there once. Sidewalk Orton. But the chalk on the on the sidewalk and street and it's just amazing justice. And and the years that you've been involved with a than the heart blood eight years eight years you know as a title sponsor him. And again as a title sponsor what does that mean yeah. We spent a boatload of money to dementia San Diego ends can have Barton College as part of our B if you look at the history of humankind has been no great civilization. You can go to Romans I don't care how far back you wanna go Renaissance. That did not have a robust art and culture part of the community so when we dumb Ed down and say we don't need that we kind of fun that we're actually doing our civic. When I'm doing a civic duty anonymous and the broad scope of how we can make an impact. To be a great city we need great art period angry and and it's not just art it's the art pilot's Villa in an exact about it exactly that. These partnerships come about. With mission Ted you guys always seeking new organizations or events to get involved with or they come to you it's both and so it's vote attraction and promotion so we're very intentional or strategic about who partnered. With unfortunately it does more on need then there is capacities that we have. You know we gotta say yes to everybody tried which there's three ways you can at least series you can support the community time treasure and talent. A treasure is not to infinite it's fine so we try to be very strategic about Libby can make on fiscal sponsorships and support. I'm sometimes we actually provide media support for some of our partners that we raise the awareness off. Don't work that they do great work that they do so other people can support them and and it's it's voluntary ism off financial contributions I just simply awareness and gotten didn't know those particular causes even existed then. So we return. Views a strategic. Orientation and be thoughtful about. Where did he keep on keep an on that is in need and we it's totally aligned with our values and our organizational focus. And then periodically we do move the needle from one cluster Olympic is such an abundance of great work. That needs to be supportive and we try to be thoughtful about how to do that. That's true there's there's a lot of a great work being done here in San Diego as far as nonprofits. I'm Patrick and the gap is an enemy get worse I'm in current political energy and environmental science the arts. The nonprofit sector the social sector. Is gonna probably for a period due respect to get less and less apart from the government right which means that philanthropy. Which means that individual getting again not just money. Philanthropy loving human kind can come in many flavors Aaliyah and one of those giving a time I volunteering volunteering volunteering in this country is valued at as they over a billion dollar a year value to our economy. Syphilis volunteers that. In the churches synagogues classrooms. On sports deals you name it decided take a day off the hit to our economies of significant south. Don't we to enter celebrates the does the zeros. And underprivileged and heroes and for me. They're volunteers are really our heroes let's all take some time to celebrate and thank and affirm those volunteers and help many of these causes much of that would not happen if without the volunteers. Us tournament volunteers are pretty much the backbone. Of so many if not all nonprofits can you remote until stuffed them mission for our schools that is another program a few hours yet. So we have to signature programs that support education in San Diego when his mission for our schools and in his mission to save. So I'll go actually back into mission for our schools because it ties in different programmatic talk about as well. Mission for nonprofits. And I've during a lot of missions out that that that's an investment in hopefully is impaired association. You know noah's. I was gonna forget who was on the show and a half its mission federal folks as I cannot share. So mission. Far far schools and mission Fahd to mission to save so. Mission to save on the that's a research and found that gives it learned how to save my does one of them have two kids one's a boy and ones ago. And my daughter's a saver says she tends to park all of the stuff. But does address this this seventh that kids that save us seven times while I do their college because in on this really basic skill of delaying gratification. So mission to save is a program that we have in multiple schools all around the county where. Young guns. Typically around fifth and sixth grade and younger have saved in Nickels dimes and quarters over two million dollars now. And and Wii and sent them giving them a 5%. Rate on up to 500 bucks are you targeting 5% on ya. CD's or money market so winner at their good luck and a half bad for them are willing to actually. Do that because we believe so strongly in their ability if they're able to start learning the savings habit that's gonna fundamentally changed their life. Susan do seven times more likely to go to college saw mission to save is is our program that we put into play. To ensure that kids can Foster cultivate that cities haven't. Now taken this mighty statement putting in machines that'll everything in its admissions Ted accounts exactly right they have a little checkbook and they keep score what they got. And I'm that's where they begin their savings habit so. Port it really is to learn how to save it and at a young age that. So mission to school mission for schools is a ancillary program which is. If you know open account admission fed will retriever does America know attorney for Dallas in Q school of your choice and that way. You stick the art conversation having millions and if that you care Bart art. You can use admin to support our media our technology on whatever programs that matter most to you says I would give back to schools and and I wouldn't say eliminate the budget gap but certainly help offset it yeah definitely and then we basically the same program listen nonprofits have does that cause you really care about the San Diego. A mission for nonprofit sign up add Dmitri Young nonprofit is an honest there's all already several hundred on that. And we'll retriever does America and twenty dollars and you're non profit of your choice if you wanted to donate that 25 instead of taking our con we're happy to accommodate that is. And if there's nonprofit that's that. Is not on the list analyst at their life death and and it pleased to have gone contact us as long as you it's not you know I know those vacations signs. As a nonprofit health probably you know except you and he'll be able to add that the steps necessary village that we're happy to support your. When I hear him trying to keep score of the judgment about what constitutes. An unofficial non profit but if you are a true nonprofit where happy gadgets list. How well CU. Helping or. Have you helped nonprofits insanity and it's basically here's an Eagle County right that your own profit is absolutely the same thing hyper local me so it's all locals and not only U local but. The organization to help us for a local that's it's are a few years ago we were. Chosen by a the America American fundraising professionals AFP national philanthropy day we will corporation the year award winners nice for the work you've done. Most particularly cool about that is we didn't put on amen our hat in the ring. On a nonprofit partners actually sinus up for that Alexis and I dance yet so that's it that's a great testimony to your. The fact that Dade genuinely valued our contribution as a civic leader and there community support. I have there's a couple of or events that are coming up here and it in the near future let's let's talk about the a couple of those who still have some time soon so we just finished our women in red campaign supporting card your health for women people don't realize that time. Heart disease actually. Sadly hinges and I'm too small imminent has meant then and so we have to look at a campaign that we generated I think over 121000 dollars again to to support. Women's health issues specifically cardiovascular health that just concluded. We're going to be coming up into April which is financial literacy month. So no surprise who have trying to. Raising awareness foreign insure people a financial an errant and it's art walk at the end of the month so. Ten admission that artwork is going to be an literally come check that out and celebrate our culture locally. And the man is a miracle month of may were we get back through that cause. Not to mention probably over 200 nonprofit partners that we support locally. And done that's all these financial contributions in addition many of us on the senior team and I'm part of that the organization sit on boards so I'm I'm sending a non profits board at all and then return to build capacity you know that group. Developed along with a few others but that's another way to get back to your question is how you know how this meant that each of us can get back if he's just gave back one hour a week. Of our time. That actually incremental impact of that would be massive so that Mike called to whoever's listening at 5:30 in the morning on this great day in San Diego. In his decide what matters most TO. Invested time and learning about the support that organization if you're able to get back financially great if not give it time. You gonna make us America's finest intensity and thank you for doing that. You know it's it's it's it really gratifying thing. To be able to do stuff like that I've I I have besides the spotlighting an highlighting nonprofits on this show every week. Getting out there and helping. And financially if I can do it it it is so gratified to know that you are making a difference Gary you know the big if you do this every week your heart is healthier. You actually improving the quality young life. Yes stresses lower your sense of connection and purpose and fulfillment has gone up. You know you I bet a better pray this is enlightened self interest even to heart pumps blood to itself first. And so you we may be thinking all it's all altruism and it's giving back and I'm not where the L what can I contribute. That's a crock of you know what we can you we actually helping ourselves and how by the people. And and that data supports that people who work for organizations that give back feel more connected more fulfilled in their work. This Ohio longevity. And loyalty rates. This high engagement scores and binary Gallup organization's been tracking engagement around the world for twenty years and that data has not really changed. There's about half the people aren't neutral about their work. Think about this a case. About 28 to 30% dot. Actively engaged and and his 18% of us who go to work every day trying to sink the ship literally sabotaging toxic lead this engaged on work. The antidote. For disengagement. Is purpose driven enterprise and purpose driven enterprise is when we. Have meaning and purpose and I work and connect to things that really matter we know our matters. And supporting nonprofits causes that matter to you and again it's not about the legal designation if you're a for profit or nonprofit it's about. Things that matter and make a difference to humanity. So those of us that do that however you do that god bless you could actually make in the of that right any. Any final words about Anderson fed. Anything else that you are doing that you want to let people know about news. Not you know we we make it less about us some more about our partners I would conclude by thanking all of the nonprofits all learn. Local organizations that give back to make San Diego better. Thank both individuals and extend that time and talent to. Doing something that matters that's of worth. Their mission that is proud to have been aren't strong communities supportive since 1961. We've been blessed with a wards but that's not why we do it. That we today have over three billion in assets thirty branches. 30000 feet free ATMs. And over 200000 member owners who are grateful for their support. But some mission pits that website. Pretty easy mission fed dot com. It much easier than Manhattan you don't exercise could slash community if you wanna see you're up to in the community okay great and annual social media. Diapers and you'll find us on FaceBook to better answer Graham Penn. Great handle thanks to be announced Saturday and thanks to you and everyone else mission federal credit union. What you do in the community and Gary thanks expanding the voice in making show we are indeed America's kind of city. That concludes another edition of living veterans San Diego the opinions expressed on living veteran San Diego do not necessarily reflect the opinions and views. The staff management of the and it counts San Diego radio stations. Episodes of living veteran San Diego are available on the station's web site. Join me next week when my guests will be from the school for entrepreneurship and technology and nonprofit four year public charter high school until that. Carrie Lee have a great week.