January 24, 2018

© KSWB / Tribune Broadcasting

San Diego, CA – January 24, 2018 - KSWB-TV (FOX 5), Tribune Broadcasting’s San Diego television station, unveiled a new set during its 1:00pm newscast on Tuesday, January 23rd. The 360°, open and modern concept is the first of its kind in the San Diego Market, and signals a new chapter in FOX 5’s mission to provide quality local news coverage.

“Serving our community is very important to us and we’re pleased to present viewers with a completely redesigned FOX 5 NEWS set that captures our “So San Diego” brand, while complementing the 10.5 hours of quality local news we continue to deliver viewers throughout San Diego,” said Scott Heath, FOX 5 President/General Manager.  

The innovative new set uses 360° of studio space instead of the traditional 180°, and was designed by Tim Saunders of Broadcast Design International. The circular news desk design is the first and only of its kind in the San Diego market, and seats up to 6 people for more interactive conversations between anchors and guests.

The brick facade along the studio walls is a subtle nod to San Diego’s rich history and heritage, reminiscent of the Gaslamp Quarter. A custom surfboard by local surf legend Bird Huffman of Bird’s Surf Shed, and an original print by renowned San Diego photographer Aaron Chang add local elements that visually align FOX 5’s “So San Diego” brand and capture the feel, sound and look of America’s Finest City.

Tech specs include: two Panasonic monitor walls; a 3x3 with a 16x9 Aspect Ratio measuring approximately 12’x7’ and a 4x3 monitor wall with a 2.3:1 aspect ratio measuring approximately 16’x7’ (CinemaScope). The studio also features modern LED lighting throughout the studio and a hidden Chroma Key screen to maintain a clean and bright studio look.

“It’s a constant goal of ours to create innovative ways to deliver content on broadcast and digital platforms. This new 360° set creates a dynamic environment that will bring the viewer along for the ride during the broadcast,” said Rich Goldner, FOX 5’s Vice President/News Director.