Barbie Unveils Second Doll in Dia De Muertos Collection

September 10, 2020

Barbie is back with a second doll to add to its Dia De Muertos collection after last year's success with a first doll honoring the Mexican holiday.

The new doll features a lace embroidered dress, an intricate up-do, and a traditional calavera design. The doll follows the popularity of the original Dia De Muertos doll released in 2019.

The 2019 doll featured a floor-length embroidered outfit with vibrant colors.

In purchasing the doll, collectors will receive a doll stand as well as a Certificate of Authenticiy, ABC News reports. The doll was designed by Mexican American designer Javier Meabe.

"It was very important that the second Dia De Muertos doll felt just as special as the first in the Barbie series," Meabe said in a statement. "As a Mexican American designer, it was important to me to use my creative voice to design a doll that celebrates the bright colors and vivid textures of my culture as well as have the traditions I grew up with represented and celebrated in Barbie."

The doll is sold for $75 on the company's website. It is also available at mass retailers like Target, Amazon, and Walmart.

The holiday, which spans over a few days from October 31 until November 2, is a day to honor the lives of loved ones who have passed.

Earlier this year, Barbie unveiled a new collection of dolls with likenesses to frontline workers in the midst of the coronavirus pandemic. The dolls were paired with a new initiative called #ThankYouHeroes, which allowed the company to give back to communities in times of need.

Barbie has always celebrated career-driven role models, and these dolls spotlight the “everyday heroes supporting our community,” including essential workers and professions such as doctors, nurses, firefighters, scientists, and those working in the food service industry.

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